The Drops

The new monthly design-led market.
Argent
Type: Brand Identity, Placemaking & Events
Date: 2021 - present

Located in Coal Drops Yard, Kings Cross, ‘The Drops’ showcased emerging designers across fashion, homewares and lifestyle.

The idea behind the event was not only to provide a platform for small independent businesses, but for The Drops to be a co-curated event, developed in partnership with the established retailers trading in Coal Drops Yard.

This unique market celebrates shopping small and purchasing purposefully, and champions originality, independence, authenticity, sustainability and creative talent. It’s focus was to support creative new talent by working in collaboration with existing retailers, to grow a community of conscious consumers at Kings Cross.

The Drops not only provided opportunity for traders to showcase their wares at one of the most unique new areas of London, but it also facilitated a mentoring programme hosted by established retailers in the yard. Who doesn’t want advice from the shoe designer Tracey Neuls, or practical tips on how to start a business from the founder and CEO of Cubitt’s Tom Broughton!?

With fashion and music being prominent features in King’s Cross, from the early career UAL students to the established fashion designers who have set up shop within Coal Drops Yard and the incredible music venues in the locale, such as Spiritland and Lafayette, ‘The Drops’ is not only a nod to Coal Drops Yard but also refers to key moments in the creative industries nurtured in area.